FAQ

We get questions, here you will find information about publishing on the Internet, advertising, social media, and budgets. We feel these are the things you need to know the most. Please review them and give us a call should you have more questions.

Frequently Asked Questions

What is Search Engine Optimization (SEO)?

Search Engine Optimization refers to the creation of web pages within a website designed to attract organic traffic. SEO is usually accomplished by publishing pages with specific information relating to a single topic per page. In addition, these pages will have encoding within the Heading Section (not seen on the monitor but in the coding) that inform search engines as to the content of the page. Once a page is complete it becomes like another home page, called landing page(s), and therefore broadens your reach into a targeted market.

What is Social Media Marketing?

Unlike SEO, Social Media Marketing is published as both organic and advertised postings. Usually the post will contain an attractive image to draw a persons attention with an offer following these guidelines:

  • Attention Headline
  • What & Why
  • Scarcity
  • Call to Attention
  • Call to Action
  • Short and Sweet

Images used in promotional advertising can be repeated on all social media sites and on your website.

Social media marketing is an effective means of increasing business branding and exposure that gets out the company message. Postings are published on popular websites like Facebook, Instagram, LinkedIn, Twitter and others.

What is a Google Listing?

Google listings are published as pin drops on Google Maps. Anyone can publish a Google listing, however, managing such a listing takes time and talent so it can be used for "push technology" in searches. Such push technology includes when people ask for a product or service “near me.” The images mentioned above can and should be used on Google Maps.

What do you charge for your services?

Our services start at $20 and go up depending on the need and budget of the client. Most clients spend approximately $150 per month for the first year. Afterwards, clients usually choose to invest more as the results pour in and original investments are recovered and so only a small portion of the profits are spent in the future.

What budget do you recommend?

Regardless of your budget you should get a return of approximately ten to one on your investment. $1,000 to $1,500 is an appropriate budget for a small business. Ten times that much for a large business isn’t unreasonable. For each $1,000 spent your business should reap $10,000 in return gross receipts within a few months. According to the U.S. Small Business Administration budgeting 7 to 8 percent of your gross revenue for marketing and advertising is appropriate for companies doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.

How should I advertise my website?

You should spread your budget across several media resources. 33% on social media, 33% on Adwords, and the balance on SEO. You can also use the 25% ratio if you wish to include traditional resources such as magazines and newspapers.

How many people use the Internet?

More than 5 billion mobile users are on the Internet. Most people use their mobile device to access webpages, social media, and photos every day. trends show more than 60% use their phones to access social media and the number of Internet users is increasing by approximately 10 million per month.

Call 443-252-6170 to learn more.